What follows is a list of the top 8 free email marketing software that you can self-host and use for mass or bulk email marketing services.
Criteria of Ranking: Plugins have been arranged according to their Alexa rankings as of 4th August 2020.
About Software: Mautic is one of the best open source email marketing software. You can download it from mautic.org and install it on your server. To use Mautic you need an SMTP server and hosting server.
SMTP providers supported: Amazon SES, Elastic Email, Gmail, Mailjet, Mandrill, Momentum, PHP Mail, Office 365, PostMark
Integrations: Gatsby, WooCommerce, Neos 4 Plugin, TYPO3, reCAPTCHA, Drupal, WordPress, YouTube logger, NinjaForms, YouCanBookMe, OptinMonster, Infobip, Grav cms, ERP Next Sync, Twilio SM Responder, Ruby on Rails API Client, ThirdSet Timing Bundle, C# API Client, Dock Server, Concrete5, Elgg CMS, Zapier, Linux Kernel, Amazon S3, Clearbit, Constant Contact, ConnectWise, Facebook, Foursquare, Fullcontact, Gmail, GoToAssist, HubSpot, iContact, Instagram, LinkedIn, Mailchimp, OneSignal, Openstack, Outlook, Pipedrive, Rackspace, Salesforce, Discourse, Dropbox, Emma, Foursquare, Google Drive, Joomla, SugarCRM, Twitter, Zapier, Zoho, Stripe, Zendesk, Drupal, and Magento
Requirements: minimum PHP version 7.2.21, MSQL version 5.7, MariaDB version 10.2, Apache version 2+, Nginx 1.0+,
Pricing Model: Free (Open Source)
Software website: http://mautic.org/
About Software: Sendy is an email marketing software that lets you send email newsletters using third party SMTP services. To use Sendy you need a hosting server, SMTP server, and pay a one-time license fee.
Features: You can use sendy to create subscription forms, create campaigns, and send newsletters. Other features include drag and drop templates, autoresponders, list segmentation, bounce rate handling, and reports.
SMTP providers supported: Amazon SES (officially supported). You can add other SMTP providers like SendGrid, MailJet e.t.c
Integrations: Zapier, Magento, Drupal, Joomla, Woocommerce, Prestashop, Wufoo, WHMCS, XenForo, Easy Digital Downloads, Open Cart, Clever Messenger, Eventbrite, Bookfunnel Concrete5, SumoMe, Thrive Leads, MailMunch, Ninja Forms, Convertful,
Requirements: Linux Operating System, Apache Web Server, PHP, and MySQL
Pricing Model: $59 (One-time License Fee)
Software Website: https://sendy.co
About Software: MailWizz is a developer-friendly self-hosted email marketing software. For you to use Mailwizz you will need a hosting server to install the software and SMTP server for delivering emails. It is one of the best alternatives of Sendy.
WordPress Plugin: MailWizz Newsletter Box
SMTP providers supported: Mailgun, Sparkpost, Sendgrid, Postal Web Api, Elastic email Web Api, Amazon SES, Pepipost, Mailjet, Sendinblue, Newsman Web, Smtp Postmastery, mySMTP, Dyn Web, Tipimail Web, Leadersend, Postmark Web, Mailerq, Mandril, Sendmail, Php Mail e.t.c
Integrations: formget, LeadsBridge, clicksend, eForm, syncsumo, convertplug, payfast, salesflare, etc.
Software Website: https://www.mailwizz.com
Requirements: Linux Operating System, Apache Web Server, PHP 5.2+, Cron Jobs and MySQL or MariaDB. VPS
Pricing Model: $59 (One-time License Fee)
phplist is a Free open source email marketing software. No license fee is required to use the software. It can be used to build email lists, create campaigns, and send newsletters. It is the best alternative of Mautic.
Software website: https://www.phplist.org
Mailtrain is a free self-hosted newsletter application. No license fee is required to use mailtrain. Requires at least Node.js v7. Its features include List management, list segmentation, RSS Campaign, Email templates, Automation, etc.
Download Website: https://mailtrain.org
6. Dada Mail
Dada Mail is a Self-hosted Email marketing application that Requires a one-time license fee of $199.95. It can be used for sending HTML and plain text emails and tracking email performance.
Download Website: https://dadamailproject.com
Octeth is a Self-Hosted Email Marketing software. Pricing starts at $980 for a one-time license fee. It is ideal if you want to start your own email marketing business. Some of its features include creating autoresponders, email campaigns, email lists, Segmentation, Subscription forms, Suppression, etc.
Software Website: octeth.com
Nuevomailer is an open-source email marketing software. You need to buy a onetime license at a cost of $489. Some of its features include autoresponders, opt-in forms, email segmentation, newsletter personalization, etc.
Software Webiste: https://www.nuevomailer.com/
Important: Self-hosting your email marketing system is cost-effective, creates a sense of freedom, and appears like a simple task at face value. However, there is a lot to learn about security and maintenance. Before you get started, it is recommended that you have a dedicated IP or VPS server. Hosting an email marketing system on a shared server has the potential of causing security issues which might lead to your host suspending your account or Internet service providers (ISP) blacklisting your domain. Therefore, do your research well.
You can also read: Top 10 Email Marketing Platforms