Bounce rate is the percentage of emails that are not delivered to your recipient’s email address. Most emails bounce because of invalid email addresses, full email addresses, blocked servers, or unavailable email addresses. Types of Email Bounces There are two types of email bounces. Hard bounce and soft bounce. Hard bounce: This is a […]
Email Marketing Glossary
In this page, you will find, definitions, questions and answers to common Email Marketing terms, tools, and keywords.
An email Autoresponder is a website program that is designed to automatically reply to emails according to trigger actions that have been set in your marketing automation workflow. Example of Autoresponder: Mary visits website Z and subscribes to its weekly newsletter. One hour after subscribing, Mary receives an email from website Z that reads: “Hi, […]
Email Automation is the automatic sending of personalized email messages to subscribers at specified times using set triggers and rules. Example of Email Automation: You can choose to automatically send welcome email to new subscribers or send a reminder email to a customer who abandoned a cart while trying to checkout or send an […]
Email Authentication is the verification of incoming emails by ISPs to ensure that they were sent from real domain owners and not spam. SPF, DKIM, and DMARC are among technologies that are used in the email authentication process. Learn more about SPF, DKIM, and DMARC. Emails that fail the authentication test are either considered spam […]
A/B Testing in email marketing is the sending of different version of the same email campaign with some alterations like the subject line, linked image, linked text, greeting line e.t.c to a few of your email list subscribers to measure which version leads to more open and click-through rate. It is also referred as split […]