Email Open rate is defined as the percentage of emails opened by subscribers who received an email campaign. When calculating email open rate, you must consider the number of emails received and those opened. Bounced emails do not count when calculating open rate. Example of open rate: Company Z sends an email campaign to 12000 […]
Email Marketing Glossary
In this page, you will find, definitions, questions and answers to common Email Marketing terms, tools, and keywords.
An email newsletter is an email sent to subscribers to keep them updated with your latest published articles, events, jobs, products, etc. Newsletters can be sent daily, weekly, Monthly, or Quarterly depending on your campaign settings. Example of Newsletter: Jane visits Website X and subscribes to receive the latest job opportunities in marketing. When Website X publishes […]
A lead magnet is a product that you offer to people for free for them to subscribe to your email list. In simple terms, a lead magnet is an email list subscription enticement. Instead of telling people to subscribe to your newsletter, you offer them some premium products for free so that they can join […]
Email validation is the process of verifying if an email address can receive emails sent to it. Email addresses that fail the validation test are considered invalid. One key signal of an invalid email is that once you send an email to it it bounces. Example: If you try to send an email to firstname.lastname@example.org you […]
An Email Template is a file that is created in HTML with a layout that is designed for sending email campaigns. Example of email templates: We have provided a list of HTML email templates that are compatible with your email platform or client. Using customizable email templates makes it easy to create and send […]
Email Marketing is the act of sending content to users via email. Users are referred to as contacts, people, or subscribers in email marketing. The acceptable way of collecting emails is through opt-in forms. Some people do buy or extract emails from social media sites and search engines. However, such an approach is not recommended […]