PHPMailer is an open-source code that is used for sending emails from PHP applications. It is used by CMS like WordPress, Drupal, and Joomla. PHPMailer is the best PHP mail library alternative of PHP mail() function. Examples of SMTP (Simple Mail Transfer Protocol) service providers that can be integrated with PHPMailer include Amazon SES, Gmail, […]
Email Marketing Glossary
In this page, you will find, definitions, questions and answers to common Email Marketing terms, tools, and keywords.
What is Warming up IP Address in Email Marketing?
Warming up server IP address is the process of building the reputation of your email marketing system IP address. How does Warming Up IP address work? When you start email marketing, no one knows you. ISP(s) or Email Services providers like Gmail, Yahoo, AOL, Outlook, iCloud Mail, Yandex need time to learn whether you are […]
What are Transactional Emails?
Transactional emails are automated email messages sent to a user after performing a particular action on the website. Transactional emails are sent for commercial or non-commercial purposes. Example of Transactional emails are: Email sent to a user when he places an order Emails sent to a user when her order is completed Emails sent […]
What is a Subscription form in Email Marketing?
An email subscription form is a file that is used to collect emails from people interested to receive email updates from your business. In email marketing, the most important field in a subscription form is the email field. A typical example of what a subscription form looks like is available in the featured image above. […]
What are subscribers in email marketing?
An email subscriber is a person who opts into your email list or in simple terms someone who agrees to receive topical emails from your business to his or her email. Example of an Email Subscriber: Lewis visits Website Z and finds its content interesting. Lewis decides to subscribe to Website Z’s blog posts so that […]
What is SPF in Email Marketing?
Sender Policy Framework (SPF) is the authentication of emails to ensure that they originate from a verified sender. For instance, if an email is sent from emailmarketingwp.com, the email recipient’s server performs a background check to confirm if the sender is emailmarketing.com, if not then the email is automatically marked as spam or rejected by […]
