Email Marketing Glossary

PHPMailer is an open-source code that is used for sending emails from PHP applications. It is used by CMS like WordPress, Drupal, and Joomla. PHPMailer is the best PHP mail library alternative of PHP mail() function. Examples of SMTP (Simple Mail Transfer Protocol) service providers that can be integrated with PHPMailer include Amazon SES, Gmail, Microsoft Outlook, SendGrid, Sendinblue, and Mailgun.  How PHPMailer Works with WordPress  If you are using WordPress, you do not have to go through intricate steps of installing PHPMailer library as WordPress comes with PHPMailer class. It is available at yourwebsite.com/public_html/wp-includes/class-phpmailer.php (as show in the image… Read More »

Warming up server IP address is the process of building the reputation of your email marketing system IP address.  How does Warming Up IP address work?  When you start email marketing, no one knows you. ISP(s) or Email Services providers like Gmail, Yahoo, AOL, Outlook, iCloud Mail, Yandex need time to learn whether you are a spammer or not so that they can accept emails that originate from your IP address.   If your email marketing system’s IP address is not properly warmed up, emails sent from your IP will land in the Spam or Promotion folder of your recipient’s… Read More »

Transactional emails are automated email messages sent to a user after performing a particular action on the website. Transactional emails are sent for commercial or non-commercial purposes.  Example of Transactional emails are:   Email sent to a user when he places an order  Emails sent to a user when her order is completed  Emails sent to a user when he creates an account  Emails sent to a user when he resets his account password,   Email sent to a user when her shop or product has been approved or rejected     Email Marketing Services and Transactional Emails  If you are… Read More »

An email subscription form is a file that is used to collect emails from people interested to receive email updates from your business. In email marketing, the most important field in a subscription form is the email field.   A typical example of what a subscription form looks like is available in the featured image above.  Subscription form fields  A subscription form can have any or all the following fields depending on your business niche.  Email field: This is used to collect the subscriber’s email  Name field: This is used to collect the names of the subscriber   Phone Number Field:… Read More »

An email subscriber is a person who opts into your email list or in simple terms someone who agrees to receive topical emails from your business to his or her email.  Example of an Email Subscriber:  Lewis visits Website Z and finds its content interesting. Lewis decides to subscribe to Website Z’s blog posts so that he can receive email alerts whenever a blog post is published. Lewis is now Website Z’s subscriber.  How to get email subscribers  They are several ways through which you can get email subscribers and grow your email list from 100 to 10,000 to 1 million.… Read More »

Sender Policy Framework (SPF) is the authentication of emails to ensure that they originate from a verified sender. For instance, if an email is sent from emailmarketingwp.com, the email recipient’s server performs a background check to confirm if the sender is emailmarketing.com, if not then the email is automatically marked as spam or rejected by the recipient’s email server.   SPF works well when used together with other email authentications methods like DKIM and DMARC.  Benefits of SPF   The main function of SPF is to prevent spammers from using your domain name to send emails. For someone to use your domain… Read More »