Bulk Email Marketing is the sending of a large number of emails to your email list subscribers at once. Examples of Bulk Emails include Promotional or marketing emails.
There is no standard number of what Bulk Emails is but sending 200k+ emails at once can fall in the category of bulk emails. Consult your email marketing service provider to understand what they consider bulk emails
Types of Bulk Emails
There are two types of Bulk Emails. Opt-in bulk emails and Non-opt-in bulk emails.
Opt-in Bulk Emails: These are emails sent to people who consented to receive emails from you. For example, people who subscribed to your newsletter.
Non-Opt in bulk emails: These are emails sent to people who have not opted into your email list. For example, emails you collected from co-operate websites or emails that you bought. This kind of marketing is considered spam and illegal in some countries.
Bulk Email Marketing Platforms
Some of the best platforms that you can use for bulk email marketing include Sendinblue, Mailgun, Mandrill by Mailchimp, Sendgrid, Amazon SES, Mailjet, and Elastic Email.
Important: Before you begin bulk email marketing, validate your email list. There are several tools that you can use to clean your email list online for free. This is to avoid having a high bounce rate which might result in your IP being blacklisted by Internet service providers (ISP) or email marketing service softwares.