PHPMailer is an open-source code that is used for sending emails from PHP applications. It is used by CMS like WordPress, Drupal, and Joomla. PHPMailer is the best PHP mail library alternative of PHP mail() function. Examples of SMTP (Simple Mail Transfer Protocol) service providers that can be integrated with PHPMailer include Amazon SES, Gmail, Microsoft Outlook, SendGrid, Sendinblue, and Mailgun. How PHPMailer Works with WordPress If you are using WordPress, you do not have to go through intricate steps of installing PHPMailer library as WordPress comes with PHPMailer class. It is available at yourwebsite.com/public_html/wp-includes/class-phpmailer.php (as show in the image… Read More »
Importance of converting blog visitors to Email Subscribers
Statistics that show why converting your blog visitors to email list subscribers is one of the most important ways of growing your blog traffic. There are three most important ways of getting non-paid traffic to your blog. They include Social media viral traffic, Search Engine SEO traffic, and Email Subscribers Traffic. All the three methods are essential for the growth of your WordPress blog. However, Email traffic stands out for one reason. It is a consistent source of traffic and Importance of having an email list Social Media Traffic can spike once when your post goes viral on social… Read More »
List of Email Marketing Automation Workflow examples
Marketing Automation is a crucial factor in email marketing. Automation statistics published by instapage show that implementing automation as part of your email marketing strategy can lead to a 17% increase in revenue and 11% customer retention. The same data also shows that implementing marketing automation can save 30% of your time. You can read more on: What is marketing automation? What follows is a list of marketing automation workflow examples: 1. New Email List Subscriber automation New subscriber automation Example: When users subscribe to your email list. It is important to have an automated message that thanks them for… Read More »
What is Jetpack CRM and how does it work?
Jetpack CRM is a tool that is used for customer management for WordPress Websites. Before it was acquired by Automattic (the company that owns WordPress.com) it was known as ZBS CRM (Zero BS CRM). Some of its Key features include managing customer contacts, generating invoices, adding transactions, creating quotes, and sending transactional emails. Learn more on what is a CRM? Jetpack CRM Overview Jetpack CRM brief Company profile: Parent Company: Automattic Inc Headquarters: San Francisco, California, United States Year Founded: 2016 Founders: Mike Stott and Woody Hayday Industry: CRM Strength: Standalone CRM Plugin for WordPress and… Read More »
How to apply for Mailchimp Integration Fund for Developers
Mailchimp will be issuing a $1 million fund to developers to help them create integrations. Below is a guide on how to apply for the Integration Fund. What is the Mailchimp Integration Fund meant for? The $1 Mailchimp Integration Fund is meant to help developers affected by COVID-19 create integrations for Mailchimp’s Marketing Platform using client libraries like PHP, Node.js, Python, and Ruby. You can read more about Mailchimp Developer platform. In April 17, 2020, Mailchimp announced that it had acquired Reaction commerce. With this acquisition and launch of a revamped API platform, it appears Mailchimp is looking at using… Read More »
Top 8 Free Email Marketing Software (No Monthly Fees)
What follows is a list of the top 8 free email marketing software that you can self-host and use for mass or bulk email marketing services. Criteria of Ranking: Plugins have been arranged according to their Alexa rankings as of 4th August 2020. 1. Mautic About Software: Mautic is one of the best open source email marketing software. You can download it from mautic.org and install it on your server. To use Mautic you need an SMTP server and hosting server. WordPress Plugin: Hustle Email Marketing, WP Mautic, Mautic for Woocommerce or WP Mautic Form Integrator Features: You can use… Read More »
